A Luxury Insect Repellent for You!
When I designed Alfresco I wanted to make something different from other products on offer. Insect repellent I had used smelled horrible, was sticky, and always left my skin feeling like I had put something toxic on it! I knew that there must be another way to get the same result. I wanted to design something that could be used all year round – even when there was no fear of insects. A luxury insect repellent!
I’m ashamed to say I’m a bit extravagant, my tastes range from the Peninsular in Hong Kong, to tea at Claridges, to the Casa Del Mar in Santa Monica. I like caviar on toast, as long as there’s enough lemon to drown out the taste of the caviar! Call me Edina Monsoon, darling. Obviously, then, I wanted packaging that fitted in with my ‘elegant’ lifestyle. My first thought was to design a logo that fitted a luxury product like Alfresco. I met with a creative director who had worked on the advertising for many hit movies (a certain British spy you may have heard of!) We explored Impressionist art and were inspired by Manet’s ‘Dejeuner sur L’Herbe’ and from this we interpreted our unique and luxury insect repellent label. I’m happy to say our customers love it as much as I do.
Luxury Insect Repellent: Acqua d’Alfresco
A few years later, when I was working on my Acqua d’Alfresco I put up a postcard in Royal College of Art asking if anyone wanted to work with Alfresco. A delightful young undergraduate replied and painted the beautiful artwork that is now on the box of Acqua d’Alfresco, and also on the front of our new website. I’m so pleased to have been able to work with such talented people on products that look as sophisticated as they are effective.
The beautiful artwork on my Acqua D’Alfresco
Our Acqua d’Alfresco is the only luxury insect repellent in the world. It is the first choice for make up artists working on sets abroad. Many celebrities have used our brand: Penelope Cruz, Halle Berry, Daniel Craig, among many others. It is a luxury natural bug repellent in any location! Customers have told me that using Acqua d’Alfresco makes them feel like celebrities themselves.