09 06 1996 A Beauty Company born in Chelsea London to Sarah-Lou Morris.
In a few weeks time I and my team with you our loyal valued fans will be toasting my company’s 24th year on Planet Earth. We had planned a big celebration at The Chelsea Physic Garden where I first realised I was a 5 star meal to all biting insects.
1996 I was a lady of a certain age with a fun son studying to go off to Uni I had some time on my hands for the first time since I was 12yrs old. I’m serious! My first job 12 yrs old! I liked having my own money so I started work during my school holidays in my local North London cake shop in the Swinging 60s I was a teenager. I then went on to study child psychology as A Primary School teacher majoring in French. My aim was to get the initials B.ed after my name as I figured that looked amusing Sarah-Lou Bed, where I enjoyed dreaming of 24 years developing an insect repellent with a great fragrance! Truthfully an all natural perfume and lotions which kept insects away wasnt actually ever in my dreams!
My dream was to be an Infant school teacher but I got distracted on the way to becoming a famous fashion designer, antique dealer, head of an after school french school and sadly for many years A Carer for my amazing mum who chose dementia to spend her last 8 years in her home next to mine. OH i forgot to mention a designer of the one and only insect repellent in the world that is a perfume, body lotion and (dodnt tell anyone) a shower gel! Can you keep another secret? I’m about to launch Alfresco Home to keep your place smelling sweet all year round but thats my current dream. Fab logo and beautiful scents waiting to launch on our new website 2021 when we’ll be 25 years old!
How come an infant teacher became the only perfumed insect repellent CEO on the planet? The answer is simple. Working as a volunteer whilst I had the first free time for *** THAT many years 😇 of trying to earn my own money I had some, I was free to chose what to do. I chose to help in the medicinal 300 yr old garden in Chelsea. What did I get in return for this good deed? Badly bitten by every little creature that flew in. What did I do? You guessed it! Having looked everywhere for something to repel the so and sos I had to find a factory to produce a perfume and lotion I’d love to put on my skin that repelled.
Thats what I’ve been doing for 24 years! Converting customers from badly bitten to becoming Beauties without Bites…drum roll. Don't thank me thank Alfresco Team but most of all you Alfresco Fans in London to our Alfresco fans worldwide
Join our celebrations with the launch of our www.alfrescoshop.com site offering a 10% discount (Not my idea! Our wonderful tech team suggestion who am I not to run with the new generation )
Talking of new generation please see Alfresco’s relaunched Instagrams and all the usual new fandangled ways to connect you to us and vice versa
Follow us on Instagram
From my rocking chair in North London dreaming of the next 24 years!
HAPPY ANNIVERSARY BEAUTIES WITHOUT BITES!