New video launches Alfresco Yes! Haircare
The Alfresco team had a fabulous time at the Corfu Suite in Blakes Hotel, shooting our first little 45 second ad to launch the new Yes! brand of Alfresco haircare. Look out for new Alfresco Yes! anti-bug hair products, video and music in the Spring.
In the meantime, here's a sneak peek behind the scenes at the filming. Thanks so much to Groundworks Pictures for all their hard work - it was a wonderful day. (See their short film, The Fall, directed by Charlie Joslain, who also directed our ad.) Our international gang included the French Director, Brazilian DOP, South African Producer, Scandinavian Lights and Russian Gaffer. And the equipment was on hire from an Israeli. Our whole crew of 12 went to Blakes for a day and a night in search of bugs. We met a charming young couple there who were celebrating their fifth wedding anniversary and discovered that the lady uses Alfresco products. This was lucky because her partner was unsuccessfully trying to swat off the bugs with a rolled-up magazine. Not a good look!
It was such a long but fun day and we were all still friends at the wrap at 2am. The video will be out soon, coming to a small screen near you, our gorgeous Alfresco fans. And listen out for the music, which was specially composed for Alfresco, and will help you drift off to sunny climes and stay Beauties Without Bites. Sarah-Lou, CEO Alfresco